A flower arrangement platform connecting family/friends, florists, and funeral homes

The FlowerArranger web application allows family/friends to effortlessly purchase flowers during the tough time of loved one passing away.

MARKETPLACE & ADMIN WEB DASHBOARD

The challenge

Losing a loved one is one of the most difficult times of a person’s life and making sure the funeral arrangements are in place should be as easy as possible. Visualizing how flowers will look around the casket/urn was not possible.

Behind the scenes, there are many parties involved/communication that needs to take place in order to purchase flowers and for the funeral ceremony to go smoothly.

Our solution

Leveraging our expertise and advanced technologies, we designed and engineered a platform connecting funeral homes, florists, family/friends, and FlowerArranger business admin.

Using state-of-the-art web development technologies, such as React.js, we created a user-friendly interface that allows easy navigation and selection of desired floral arrangements.
The integration with Stripe Connect streamlined payment processing, providing a secure and reliable transaction experience for Flower Arranger, funeral homes, florists, and family/friends purchasing flowers.

Design process

Our design team ensured that the interface was clear, fresh and provided a multi-platform experience.

What key features enhanced Flower Arranger's UX and UI?

Visualized Flower Arrangements: Providing customers with a visually appealing representation of their chosen arrangements, allowing them to see how the flowers will look during the memorial service

Visualized Flower Arrangements
Providing customers with a visually appealing representation of their chosen arrangements, allowing them to see how the flowers will look during the memorial service

Easy Navigation: Implementing an intuitive and straightforward navigation system, allowing customers to effortlessly browse different categories, filter options, and access additional information as needed.

Easy Navigation
Implementing an intuitive and straightforward navigation system, allowing customers to effortlessly browse different categories, filter options, and access additional information as needed.

Clear Product Descriptions: Presenting comprehensive details and descriptions of each flower type, including size, color variations, and any customization options available

Clear Product Descriptions
Presenting comprehensive details and descriptions of each flower type, including size, color variations, and any customization options available

Responsive Design: Ensuring the platform is accessible and optimally displayed across various devices and screen sizes, allowing users to shop for arrangements conveniently on their preferred devices

Responsive Design
Ensuring the platform is accessible and optimally displayed across various devices and screen sizes, allowing users to shop for arrangements conveniently on their preferred devices

Our design focus

Our UX UI team focused on delivering a seamless and visually captivating experience, simplifying the process of selecting and purchasing floral arrangements during difficult times while ensuring a meaningful tribute to loved ones.

Dashboards for each user role

Our team developed a custom platform that could be used by florists, clients, FlowerArranger admins, and funeral homes.

Connected Marketplace

Flower Arranger is an advanced service based marketplace

Florist
Floral businesses can sign up, manage inventory, and connect with funeral homes so funeral homes can purchase flowers from them for funeral events. Florists can also manage payments / payouts inside their dashboard.

Funeral Homes
Funeral homes can sign up and easily share floral arrangements with family/friends before they purchase. Funeral homes can also partner with florists and manage all their financial information inside the the platform.

Customers
These are the family members and friends who use Flower Arranger to purchase floral arrangements for their deceased loved ones. They can access the platform through a private link provided by the respective funeral home to purchase floral arrangements.

Technical information

Imajine used a combination of programming languages and API technologies to develop a customized and secure solution for the 4 major dashboards. Stripe Connect, specifically tailored for marketplaces, facilitated identity verification and business verification for all parties involved. This allowed us to create a trusted environment for all users, and Flower Arranger could facilitate and monetize transactions efficiently.

TECHNOLOGIES