Hoober: Transforming business data into actionable insights

MOBILE APP | ADMIN PANEL

PRODUCT OVERVIEW

A mobile app and web dashboard for services businesses that transforms raw data into valuable insights, giving you a comprehensive view of your financial health and KPI’s

Product Vision and Definition
Research
MVP Definition
Product Design
Web Development
User Testing

THE CHALLENGE

It’s not easy to track your customers, sales goals, sales by product type, and stay focused on your KPI’s. There were no products that centralized all this key information into an easy to use dashboard/mobile app.

OUR DESIGN PROCESS

Design process

Our design process includes extensive competitor research, as well as defining the user personas who will be using the platform. This allows us to understand the vision of each user who will engage with the product and therefore ensure a user experience that exceeds expectations.

Collecting information and define information architecture

This means implementing methodologies that allow us to define a structure where the main functionalities and features are established.

Participate in the construction of KPI Dashboards

These dashboards organize a wishlist with all the KPIs you want to keep track of. You can arrange the KPIs and adjust their target business.

OUR SOLUTION

A web/mobile application for business control, offering comprehensive financial data visualization.

Hoober allows a service based business to sync their bank account and accounting via QuickBook’s so their financial status / history is available in real time in the application. Allowing companies to set KPI’s such as goals and also being linked with CRM’s such as Jobber and HouseCall Pro, Hoober is the ultimate solution to track your financials and make sure you reach your KPI’s.

Feature highlight

Admin panel

Hoober introduces a dynamic KPI Dashboard, a transformative interface presenting Key Performance Indicators in real-time.
Seamlessly integrating with diverse data sources, it visualizes critical metrics, empowering businesses to track financial, operational, and marketing performance effortlessly.

Technical information

Hoober leverages NestJS and NextJS for its backend and frontend, employing a Rest API with a hexagonal architecture. The project embraces microservices as standalone applications, utilizing Redis as a memory database.
NestJS and NextJS:

NestJS is a backend framework for building scalable and efficient server-side applications using TypeScript. NextJS is a frontend framework that enables React applications to be server-rendered. Both provide robust tools for creating modern web applications.

Rest API with Hexagonal Architecture:
A hexagonal architecture, also known as ports and adapters, is a design pattern used to create loosely coupled application components. This fosters flexibility and ease of maintenance in the system.
Microservices with Redis:
Microservices architecture involves developing a single application as a suite of small, independent services. Redis, as an in-memory database, enhances data retrieval speed, making it a suitable choice for microservices.

Budget Tool

Synchronizes with Quickbooks to create an annual expense budget, categorizing expenses.

Feedback

Messages to administrators to provide feedback on the platform.

KPI Dasboard

Organizes a wishlist with all the KPIs you want to stay updated on. You can organize KPIs and adjust their targets.

Calculator

Helps determine targets for profits, marketing expenses, estimates, necessary staff, etc.

ABOUT THE SOFTWARE DEVELOPMENT

Tecnologies

Node js

Mongo DB

React web

React native - mobile

Redis

Integrations

Stripe

Payments

QuickBooks

Accounting services and invoice management

Plaid

Billing and bank account verification

Jobber

CRM - client and job management

Firebase

For authentication services.

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