An UAE-based digital platform designed to support real estate professionals, home-seekers, and investors in the MENA region. Key features include easy listing creation, AI-powered search, personalized profiles for agents and agencies, and analytics dashboards for better decision-making.
Product Vision and Definition
Research
MVP Definition
Web Development
Product Design
Web Development
Backend Development
Feature Prioritization
User Testing
Optimization
THE CHALLENGE
The unreliability of regional real estate platforms due to inaccurate listings, difficulties in team management, and a heavy reliance on external services for analytics.
Addressing these issues was essential for creating a more reliable and user-friendly solution.
OUR DESIGN PROCESS
Design process
By taking a user-centered approach, we conducted extensive research to understand our audience’s needs
Research with the users
as the main focus
By observing user behavior within the current real estate environment, we identified key patterns and preferences. Analyzing user demographics allowed us to define distinct user personas.
This data informed our information architecture and user flow, ensuring a smooth design process aligned with user needs.
Product definition
Our design process focused on integrating innovative AI features while adhering to established industry patterns, always keeping user needs in mind.
This approach ensured that Mena Homes remains competitive and aligns with user expectations in the consolidated real estate sector.
Visual Design
With user insights guiding us, we developed wireframes and prototypes that underwent multiple iterations to refine the user flow and enhance the platform’s architecture. We crafted Mena Homes’ branding and identity to convey trust, reliability, and a welcoming atmosphere, reinforcing the product’s core purpose.
OUR SOLUTION
An all-in-one platform that simplifies workflows for real estate professionals by improving efficiency and productivity, boosting conversions for sellers and renters with user-friendly tools that maximize visibility, and offering reliability through accurate property listings, thereby increasing trust for seekers.
Multiple users
A real estate platform that easily connects agencies, agents, home-seekers, and investors, making property transactions effortless and efficient.
Home seekers
Whether the user is searching for a home or an investment opportunity, they can explore the real estate possibilities of their preferred region with Mena Homes.
🔹 Properties for sale
🔹 Properties to rent
🔹 Off-Plan projects to invest
Real Estate Professionals
Users can manage their daily tasks, teams and listings with a comprehensive easy-to-use platform. From lead generation to closing deals, they can access to all the CRM tools in one place.
🔹 Agents
🔹 Agencies
🔹 Developers
Admin panel
Admin’s dashboard allows users to manage plan subscriptions, oversee members, and moderate users or posted content when necessary. Additionally, they have access to specific metrics regarding the platform’s performance.
🔹 Super Admin 🔹 Admins 🔹 Sellers
Leads management
Import your current leads from any CRM to ours in a single step.
Visitor analytics
Track page views, visitor counts, social referrals and more with advanced analytics.
All your media
Add your listing photos, floor plans, videos and virtual tour in seconds.
Mobile ready
Our templates work perfectly and load fast on all devices.
Lead follow up
Track all lead-related events like tasks, calls, tours, and more efficiently.
Instant flyers
We automatically generate a matching property flyer to match your website.
Property search
Browse and filter properties based on various criteria such as location, price and more.
Region comparasion
Feel free to invite your friends and neighbors to collaborate to their community wrought.
Mortgage application
Explore your mortgage possibilities with our calculator.