YieldBucks hired Imajine to develop their app, conceived to help users earn rewards and cash back through various activities, such as completing surveys, shopping, and engaging with content.
Research
MVP Definition
Product Design
Web Development
Backend Development
Feature Prioritization
User Testing
Optimization
Optimization
THE CHALLENGE
There was no existing universal application for consumers to store all their credit cards for the purpose of seeing credit card rewards/cash-backs by spending category.
It’s a challenge to aggregate all of a consumer’s credit cards including cashbacks by spend category because it requires a secure bank integration and data library for credit cards.
OUR DESIGN PROCESS
Design process
We focused on creating an app intended for users aged 18 and older. Recognizing the broad scope of this user base, we prioritized an intuitive design that would be accessible and easy to use for a diverse audience, regardless of demographic factors. This inclusive approach was central to our goal of ensuring that all users could engage with the app effectively.
Define user types and create the best experience for them
For this product, age and gender were not limitations. In terms of design, we focused on creating a solution for the “next million users,” ensuring that the design remains open-ended and flexible. This approach allows everyone to access the benefits of their financial products.
Our main user was clear: anyone with a bank account, credit or debit card and an intelligent device.
Translate the UX Research into visual elements
To make an intuitive product we used simple, universal elements for users to be able to focus on key product activities.
We just kept present the branding that the client provided, color was slightly applied to highlight some important elements and those that was required to bring the attention to.
OUR SOLUTION
We engineered secure, iOS and Android mobile applications linked with the latest and greatest banking technology and additional API integrations for shopping and credit card rewards.
Features
Credit card rewards
Users can find a list of rewards according to the bank and credit or debit cards and apply for those that you are interested in.
Find new credit cards
YieldBucks contains a directory of new credit cards for users to choose from/sign up for based on their spending habits
Shopping card match
It allows users to determine which store or brand they are shopping at and recommends the credit card that would maximize their cashback.
Nearby rewards
The app features GPS integration and displays a map, allowing users to find nearby cashback offers.
ABOUT THE SOFTWARE DEVELOPMENT
Tecnologies
As a fintech platform with a focus on security and a wide user audience, our team worked with highly secure financials API integrations and chose technologies that would provide a very smooth user experience.
Google cloud
React native - mobile
Node js
Integrations
CC Strack
Credit cards and banks data
Plaid
Financial account connection
Firebase
User Authentication / Push Notifications
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