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Custom e-commerce for a prominent hardwood supplier: Wellco Hardwoods

ADMIN PANEL | E-Commerce WEBSITE

PRODUCT OVERVIEW

Wellco Hardwoods, a hardwood supplier based in Colorado, hired our team to develop their CRM platform. Their primary requirement was to manage inventory and easily configure measurements and pricing data for their products all in one place.

Research
MVP Definition
Product Design
Web Development
Backend Development
Optimization

THE CHALLENGE

No existing e-commerce platforms fit the complex workflow that Wellco needed to successfully implement their customer checkout/product selection experience.

A niche industry like hardwoods has dynamic pricing based on category of woods, measurements requested by customer, and also the variable pricing of wood based on macroeconomics.

OUR DESIGN PROCESS

Design process

In developing the CRM dashboard for WellCo Hardwoods, our goal was to improve user experience by understanding the unique needs of each role within the organization. This approach ensured a customized solution that simplifies workflows and increases productivity

Define user types and craft an optimal experience

For the WellCo Hardwoods CRM dashboard, our first step involved identifying distinct user roles within the organization. By understanding the specific needs and workflows of each user type—sales, inventory management, customer service—we aimed to customize the dashboard to enhance their productivity and simplify their tasks.
We conducted thorough Benchmarking, analyzing existing CRM solutions to identify key features and functionalities that align with industry standards and user expectations. This comparative analysis allowed us to pinpoint essential elements that should be incorporated into our design.

Visual design

In the visual design phase, we created detailed wireframes and high-fidelity mockups to represent every potential interaction within the CRM. Each design element was meticulously crafted, addressing various scenarios such as empty states, onboarding for new users, error alerts, and success notifications. By anticipating user interactions, we aimed to create a smooth and engaging interface that enhances overall usability and fosters efficient task completion.

OUR SOLUTION

A versatile CRM and scalable e-commerce platform. Through a professional process of design and engineering, we guided Wellco Hardwoods smoothly to launch.

We used the latest and greatest technologies such as React.js, Node.js, and also API integrations such as SendGrid for email notifications and iTransact for credit/debit card transactions.

Feature highlight

Admin panel

The admin dashboard controls prices, stock, and orders.
The admin had an integration with Monday, a CRM used to manage the operational process of order construction and assembly. Additionally, there was an integration with Quickbooks, enabling the admin to oversee accounting books and products.

E-Commerce

The e-commerce platform provides a user-friendly interface, enabling customers to explore, select, and securely purchase products, ensuring a seamless online shopping experience

Admin Panel

The admin panel empowers control, offering a comprehensive interface for overseeing orders, managing inventory, and facilitating seamless business operations on the platform

Payments

Streamlined payment processes on the platform guarantee secure transactions, providing users with a seamless and trustworthy financial experience

Inventory

Optimized inventory management ensures accurate stock levels, promoting efficient operations, and satisfying customer demands seamlessly on the platform

Notifications

Efficient platform notifications enhance user experience, providing real-time updates on orders, enhancing customer engagement and satisfaction

ABOUT THE SOFTWARE DEVELOPMENT

Tecnologies

Given the need for data exchange across various platforms, our implementation of cutting-edge technologies ensures a smooth and efficient performance for seamless operations on this platform

EspressJS

React native - mobile

Node js

Integrations

iTransact

Payments

Twilio

Messages

Sengrid

Email notifications

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