Flower arrangers: A platform connecting families, florists, and funeral homes

MARKETPLACE | ADMIN PANEL

PRODUCT OVERVIEW

Imajine was hired to design and develop FlowerArranger’s web application, which allows family and friends to effortlessly purchase flowers during the difficult time of a loved one’s passing.

Research

MVP Definition

Product Design

Web Development

Backend Development

Feature Prioritization

THE CHALLENGE

Losing a loved one is one of the most difficult times of a person’s life and making sure the funeral arrangements are in place should be as easy as possible. Visualizing how flowers will look around the casket/urn was not possible.

Behind the scenes, there are many parties involved/communication that needs to take place in order for the funeral ceremony to go smoothly.

OUR DESIGN PROCESS

Design process

Our UX UI team focused on delivering a seamless and visually captivating experience, simplifying the process of selecting and purchasing floral arrangements while ensuring a meaningful tribute to loved ones.

What key features enhanced Flower Arranger's UX and UI?

🪻 Visualized Flower Arrangements: Providing customers with a visually appealing representation of their chosen arrangements, allowing them to see how the flowers will look during the memorial service.

🪻 Easy Navigation: Implementing an intuitive and straightforward navigation system, allowing customers to effortlessly browse different categories, filter options, and access additional information as needed.

🪻 Clear Product Descriptions: Presenting comprehensive details and descriptions of each flower type, including size, color variations, and any customization options available.

🪻 Responsive Design: Ensuring the platform is accessible and optimally displayed across various devices and screen sizes, allowing users to shop for arrangements conveniently on their preferred devices.

OUR SOLUTION

A platform connecting funeral homes, florists, family/friends, and FlowerArranger business admin.

Using state-of-the-art web development technologies, such as React.js, we created a user-friendly interface that allows easy navigation and selection of desired floral arrangements. The integration with Stripe Connect streamlined payment processing, providing a secure and reliable transaction experience for everyone involved.

Feature highlight

Connected marketplace

Flower Arranger platform offers an advanced service based marketplace for each user.

🪻 Funeral homes: Funeral homes can sign up and easily share floral arrangements with family and friends before they purchase. Funeral homes can also partner with florists and manage all their financial information inside the the platform.

🪻 Florists: Floral businesses can sign up to manage their inventory and connect with funeral homes for purchasing flowers for funeral events. They can also handle payments and payouts directly within their dashboard.

🪻 Customers: These are the family members and friends who use Flower Arranger to purchase floral arrangements for their deceased loved ones. They can access the platform through a private link provided by the respective funeral home to purchase floral arrangements.

🪻 Funeral homes
🪻 Florists
🪻 Customers

Dashboards for each user role

Our team developed a custom platform that can be used by florists, customers, funeral homes, and Flower Arrangement administrators.

🪻 Funeral homes 🪻 Florists 🪻 Customers

🪻 Funeral homes
🪻 Florists
🪻 Customers

ABOUT THE SOFTWARE DEVELOPMENT

Tecnologies

Imajine used a combination of programming languages and API technologies to develop a customized and secure solution for the 4 major dashboards. Stripe Connect, specifically tailored for marketplaces, facilitated identity verification and business verification for all parties involved. This allowed us to create a trusted environment for all users, and Flower Arranger could facilitate and monetize transactions efficiently.

Google cloud

Bootstrap

Mongo DB

React native - mobile

Node js

Integrations

Stripe

Payments

Firebase

For authentication services

SMS Notifications

Twilio

Sengrid

Email notifications

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