MySide is an innovative decentralized, and highly secure social media app.

Imajine was hired for the entire product design and development.


The problem

There are no main stream, decentralized social media networks that also give users control over privacy and personal data.

A government contracting firm came up with the idea for MySide but didn’t have the in-house team to design and engineer it.

Our Solution

To execute MySide’s vision, we analyzed the social media industry and top-tier technologies to implement the best application for their company.

In the process, we considered design patterns of use from social networks, studied API’s, ran SaaS financial models, analyzed user experience improvements, and engineered a custom database /front end/back end.

Design process

We prioritized creating an intuitive experience for physicians, ensuring easy navigation and access to essential resources.​

Our design focus

We used UX research techniques that fit best with the social media industry.​

Considering that MySide is a social network, our main information source was “Benchmarking”. We implemented a tool that allows us to collect information from current similar products, compare, analyze and define the features that should be included in the product.

After completing this process, our team then generates

  • An Information Architecture i.e. a structure of the app
  • Userflows, i.e. how users will flow page by page in the app
  • Tree Testing, i.e. testing performed with our client for mutual acceptance

UI Design

The visual elements are the main reusable styles used throughout the software system.

To highlight MySide’s value proposition, it required visual elements that convey a sense of security and trustworthiness. Fonts, colors, and themes were chosen with this in mind. Much of the psychology of user feeling secure actually happens subconsciously without them realizing it.

We created wireframes and high fidelity designs for every possible user interaction in the system.

Our design team used Figma as our tool of choice to create wireframes and high fidelity designs.

We designed every possible user interaction in the visual design and included nuances such as empty states, first time onboarding, error messages, success messages and much more!

All features


Upload any content
including video, photo, podcast link and custom posts.

Custom Theme

Adjust the theme (color of your profile and app) for a personalized user experience. Red, Blue, Green and more!


Keep in touch, by sending decentralized private messages to your friends include read receipts.

Integration: Matrix


Stay updated! Receive notifications when any of your friends interacts with your content.

Integration: Twilio (SMS), Sendgrid


Join or create a public, private, free or paid group which also includes an e-commerce integration to receive money.


Broadcast videos in real-time! Engage with your followers and connect with your audience on MySide anytime you want to!


Highlight topics! Add hashtags to your posts and help your friends to easily find content they’re looking for.

Anonymous mode

Feel free to interact with the community via groups and the social feed all while remaining anonymous.

Feature highlight


Join groups and interact with other others with same interests

This feature allows users to choose with whom they want to share their content and their thougts. The groups are similar to a closed community that can be used to connect with family, friends or new people.

Create groups with different types of privacy and posts

The users can create their own groups and define what type of group the would like to create… a public community that can be found via search OR a private group which is invite only.

Generate a stream of income via required group subscription

Every group can be a paid community which allows to the owner to receive money according to the subscription type or even create a decentralized community where every member gets paid via subscription.

Advanced E-Commerce

Stripe Connect was used to engineer complex marketplace infrastructure - between group owners and group subscribers with MySide taking a commission for all transactions between group owners and group subscribers.

Stripe Connect provides all the essential technical infrastructure for engineering a secure marketplace that adheres to Know Your Customer (KYC) banking laws.

  • Identity / Business Verification via document scanning (Articles of Incorporation, Drivers License etc. )
  • Credit / Debit Card management to pay – i.e. group subscribers
  • Bank Account/Debit Card management to receive money – i.e. group owners
  • Commission processing for MySide.
  • Refunds/Tax Documents

Admin panel

In addition to a social network, our also work included designing and engineering a custom admin panel linked with all the mobile app data to manage content and track core business KPIs.

Technical information

Our development plan was based on heavy research that would ensure top-tier product performance. The technologies were selected on criteria such as A. Information Safety, B. User Freedom + UX, C. App Performance, and D. Cost at Scale. The platform included API integrations such as Firebase for push notifications, Mux for livestream video, Stripe Connect for marketplace infrastructure, and Twilio for SMS.


Google Cloud


Mongo DB

Node JS

React - Web & Mobile




Marketplace Infrastructure




Email notifications


Decentralized Chat



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